Change Management

Most companies experience periods of uncertainty, and there can be many causes, such as:

    •   New strategic direction.
    •   Merger and acquisition.
    •   Downsizing.
    •   New CEO or senior manager/s.
    •   Change of location.
    •   Change of name/re-branding.
    •   Major project or process implementation.

During these times, it is vital to communicate with staff, even if many of the messages are tough ones.  And because the messages are tough, many companies make the mistake of not sharing the strategy and planned outcomes. This leaves the company susceptible to the inevitable grapevine where rumours soon become fact! 

Staff deserve to be treated fairly and given the facts. By being straightforward, you are more likely to foster understanding, trust and confidence than by acting any other way.

 

Another common mistake during times of change is that companies focus inwards, at the expense of customer communication. During these times, it is essential to keep customers informed about what is happening, and especially so if you believe they may notice a difference in their relationship with your business.

We can help you manage your change communications right from the very start. We’ll help you:

    . Articulate the strategy and vision
    . Compile the targeted communications roadmap
    . Arm your managers with the right facts and figures
    . Provide a mechanism for feedback
    . Write the messages
    . Roll out your programme