Sue played a key communications role during the rebranding of Equant to Orange Business Services. She was responsible for designing and rolling out a global Brand Ambassador network, recruiting representatives from among 20,000 staff in more than 160 countries; and she managed the delivery of a new brand induction programme that reached 90% of staff in face-to-face sessions, prior to the launch as Orange Business Services.

Sue then took responsibility for brand engagement and brand compliance, creating a communications programme to educate staff and further embed the Orange brand into the business and to external audiences. She designed new processes and templates to aid reporting to Orange that illustrated our compliance with brand guidelines, and our understanding of the brand as we built its presence in the business marketplace.

It was a pleasure to work with Sue, and I look forward to having the opportunity to engage her services again in the near future.